Jennifer Aniston sits on some rocks to sell her new perfume, Lolavie
Here is the new ad for Jennifer Aniston’s soon-to-be-launched perfume, Lolavie. I’m still disappointed that she didn’t use any of our ingenious names! Oh well. I’m loving this ad though – she looks very pretty with her hair damp and messed up, with sort of moody sunset (sunrise?) lighting. I want her pedicure too. But is the whole “wrapped in a towel, sitting on some rocks” thing a little… weird? Like, I feel like she just washed up on the island and Charles Widmore is going to put her in the sweatshop of electromagnetic death whilst Jacob fights for her soul. Ohmigod, Aniston is a candidate!!! Note: only Lost fans will get that joke.
Anyhoodle, Aniston gave an interview to Women’s Wear Daily (story via Us Weekly) about the perfume launch. Note: Us Weekly can’t even talk about Aniston’s perfume with literally bringing up the uncool Bermuda Triangle.
Jennifer Aniston says there’s “a long story” behind her perfume name, Lolavie, which roughly translates into “laughing at life.”
“And, honestly, it’s too personal to tell,” teases the actress, 41, to Women’s Wear Daily.
The bottle, though, was inspired by Aniston’s affinity for modern architecture, she says — a shared hobby with ex Brad Pitt. (She once deadpanned that she, Pitt, and Angelina Jolie were in an “insane Bermuda triangle.”)
Aniston says her scent, which will cost between $46.50 and $61.95, will smell “sexy and clean… floral, but not too flowery.”
“I am not a big perfume-y fragrance fan,” she explains. “I want people to go, ‘What is that? You smell great!’ But most of all, I wanted it to smell natural.”
Aniston says she’s been approached numerous times to create a fragrance but, “Nothing made me go, ‘Oh that would be fun’ until this,” she says.
She has been heavily involved in every step over the past year-and-a-half, from creating the scent to conceptualizing the ads, which were shot at her fave getaway spot, Cabo San Lucas, and will debut this June in British fashion mags.
“It wasn’t just about showing up for a shoot and putting my name on a bottle. I felt like a little chemist,” she says. “It’s turned out to be an extension of myself as opposed to slapping my name on something.”
She doesn’t have plans to expand a beauty line, but she does want to branch out in her career.
“I have a project in development. I’m going to direct,” she says. “After you get enough movies under your belt, you sit back and go, ‘What’s next?’ It’s getting to be the time where creatively I want to turn in a different direction.”
After wrapping her current film Just Go With It, she’ll next shoot a father-daughter indie project, Buttercup.
“I’m really excited about that one,” she says. “It’s not trying not to make people laugh and it’s not a big tent pole picture. It will be more for me — and for the people who say, ‘You should do something serious.'”
[From Us Weekly]
Well, good for her, et cetera. I don’t get how the story behind “laughing at life” is “too personal to tell”. I mean, isn’t it kind of obvious the story involves SPOILER: laughing at life? As opposed to Lolamerde, “laughing at sh-t”. Or LolaTriangle, obviously. LolaGoat? LolaGerBILL?!? I’m out. Now I’m LolaAniston.
Ad courtesy of HuffPo.
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